NEWS RELEASE  		                  





Contact: Dan Alf
(310) 513-7353
   	      dan_alf@denso-diam.com



FOR IMMEDIATE RELEASE
February 13, 2006




DENSO Launches R5.0 Starter To 
Heavy Duty Market

Compact, Lightweight Starter Available Spring of 2006


TAMPA, Fla. - DENSO Sales California, Inc., an affiliate of Japan-based DENSO Corporation, today announced the availability of its 12V 5.0 Offset Gear Reduction Starter, designed specifically for use on heavy duty vehicles, and equipment with 10-to-16-liter diesel engines.

DENSO's R5.0 Offset Gear Reduction Starter specifications include:
* 12V 5.0 kW
* Weight:  Approximately 23 pounds
* Pinion:  DP6 10 tooth and M3 12 tooth (Interchangeable with competitors 11 and 12 tooth)
* Rotation:  Clockwise
* Mount:  SAE #3

DENSO's new compact and lightweight design allows for easy installation, and reduces total vehicle weight.  The high torque model maximizes starting power and improves cold starting, while the slow rotating engagement improves the durability of pinion and ring gear.  The needle bearing in-drive housing allows for long life operation of the vehicle. 
DENSO works closely with vehicle manufacturers to supply integrated systems that are designed to provide consistent, optimal performance.  To achieve this, DENSO manufactures 340 product lines, encompassing more than 1 million part numbers.  

Established in 1971 as the first overseas affiliate of the DENSO Corporation, DENSO Sales California, Inc., is an automotive components sales and distribution company that employs 234 people in Long Beach, Calif. Sales for the fiscal year ended March 31, 2005 totaled US$544 million. The company's product lines includes both heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.  DENSO Sales California, Inc. supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers.  In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. 

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs 104,000 people in 31 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2005 totaled US$26.2 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges.  In the Americas, DENSO employs 15,000 people at 33 companies. Consolidated sales for the above fiscal year totaled $5.4billion. DENSO International America, Inc., Southfield, Mich., serves as the North American headquarters. 
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