USDOT Awards DENSO a Grant to Develop and Produce an Aftermarket Device to Help Cars Talk

Realizing Connectivity between Vehicles and Infrastructure
June 28, 2011

Contact:  Bridgette LaRose Gollinger-
DENSO International America
Phone:  248-372-8266


SOUTHFIELD, Mich. -- To help further vehicle-to-vehicle and vehicle-to-infrastructure (V2X) efforts, the U.S. Department of Transportation and Intelligent Transportation Systems Joint Program Office awarded DENSO International America (DIAM) a $320,520 grant to develop and produce *DSRC Aftermarket Safety Devices (ASDs). With the grant, DIAM will develop a device that can be installed in vehicles to establish a safe community of “talking” cars, including features such as Forward Collision Warning, Emergency Electronic Brake Lights and Curve Speed Warning.


“In a networked technology, the value of a single device is proportional to the number of other devices it contacts. With this award, DENSO will be able to develop effective safety technologies and help the Department of Transportation establish a network of equipped vehicles,” said Roger Berg, vice president of Wireless Technologies for DIAM.

In total the Intelligent Transportation Systems Joint Program Office (ITS JPO) announced the selection of four firms, including DIAM, to develop aftermarket safety devices as part of the U.S. Department of Transportation’s Connected Vehicle Safety Pilot Program.

Each of the aftermarket safety devices will enable vehicles to receive messages from other vehicles and the surrounding infrastructure (e.g., basic safety message, signal phase and timing information) using DSRC devices. Safety applications on-board these devices will process the information received and use it to generate audible and visual driver alerts to assist in cooperative collision prevention.


ASDs developed and produced under these awards will undergo evaluation and testing by the U.S. Department of Transportation. Those ASDs deemed qualified will be eligible for placement on a Qualified Products List for use in upcoming planned Safety Pilot operations.


The Connected Vehicle Safety Pilot Program is a major research initiative that will test how ordinary drivers in real-world driving conditions respond to crash warning safety messages.


DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.3 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.comor visit our media website at


In North America, DENSO employs more than 13,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ended March 31, 2011.


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*Editors Note

Dedicated Short Range Communication (DSRC) is a two-way, short-range wireless communication technology designed specifically for the automotive industry. Put more simply, DSRC is like the WiFi technology you use when you surf the internet at Starbucks – your PC or Smart phone engages in a wireless data exchange. DENSO has been working on DSCR technology since 2003.

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