DENSO Sales California (DSCA) - DSCA recently was awarded Best New Product Packaging Design at the 2001 Automotive Aftermarket Product Expo (AAPEX).

"Because DENSO primarily is an original equipment supplier, we needed to distinctly communicate through innovative, impactful packaging that our products are now available as aftermarket parts," Peter Klotz, vice president of DSCA's Aftermarket Group, explained. "We believe we have accomplished that."

The award-winning packaging design featured a "blueprint" schematic developed to illustrate each product's barrier-breaking technology. Deep blue hues showcased product features while callout boxes explained each product's benefits.

In addition to the AAPEX packaging award, DENSO also won the following awards from the Auto International Association during the show:

• Best New Packaging of an Import Product - DENSO First Time Fit Starters and Alternators
• Best New Print Catalog for an Import Line - DENSO First Time Fit Starters and Alternators
• Best Advertising of an Import Product Trade Print/Direct Mail - DENSO First Time Fit Oxygen Sensor Ad
• Best Website Presentation of an Import Product Line - www.densoiridium.com

AAPEX is co-sponsored by the Automotive Aftermarket Industry Association and the Motor & Equipment Manufacturers Association.

-Dan Alf