“If you build it,they will come.” That might work for a baseball field built in the middle of an Iowa corn field in the movie “Field of Dreams, ”but it doesn’t work in the automotive industry. In today’s competitive market, a company has to sell its products and its name and reputation.

DENSO knows this.That’s why we participate in a variety of industry trade shows and events—to show and tell who we are, what we make and what makes us unique from other suppliers.

Trade shows and industry events help us:

• Improve name and product recognition
• Provide additional opportunities for customer contact
• Showcase our products and technology
• Support recruiting efforts
• Provide exposure to regional and global DENSO experts

Through exhibits, technical papers, interviews with industry journalists and participation in panel discussions and plenary sessions,we make more people aware of DENSO and our products. Here are just a few of the industry events DENSO participated in this year.

SAE World Congress

The Society of Automotive Engineers (SAE) World Congress draws nearly 40,000 automotive professionals from around the world each year and features one of the largest, most extensive technical programs for participants.

DENSO’s 2002 exhibit featured panels and products ranging from plastic pulleys for automotive air conditioner compressors to numerical analysis of transient defogging patterns on windshields.

Our news conference on CO2 refrigerant led to stories in several publications including Automotive Design and Production; theChicago Tribune; Automotive Engineering International; Ward’s Auto World,and on WWJAM radio.

Future Car Congress

The Future Car Congress is sponsored by the U.S. Department of Energy and the U.S. Council for Automotive Research.The congress tackles the issues involved in developing automotive technologies to reduce the world’s energy consumption and minimize vehicle emissions. Attendees from 16 different countries came to see and learn what the automobiles of the future will offer.

It was the perfect setting to distinguish DENSO from other suppliers in our commitment to develop technology that is kind to the environment while working in cooperation with government agencies.

Automotive Aftermarket Industry Week 2002

Automotive Aftermarket Industry Week consists of the SEMA (Specialty Equipment Market Association) and AAPEX (Automotive Aftermarket Expo) Shows.

AAPEX is the automotive aftermarket event of the year, drawing buyers from all segments of the service and retail industry.

The SEMA Show is the biggest autoaccessory trade show of the year. Participants display the automotive performance products and accessories that will become consumer “must-haves” in the months to come. Automakers attend SEMA to get ideas and show their own concepts before they appear in showrooms or in auto shows.

This year, the event drew a record crowd of more than 82,000 attendees and journalists from every corner of the world.

DENSO’s exhibit, which included DENSO Iridium Power spark plugs, starters, alternators, windshield wipers, fuel pumps and oil filters, drew the attention of journalists from publications such as Aftermarket Business Magazine, Motor Magazine, Tomorrow’s Technician and Service Tech Magazine.

Through exhibits, technical papers, interviews with industry journalists and participation in panel discussions and plenary sessions, we make more people aware of DENSO and our products.

Paris Auto Show

This year marked DENSO’s debut appearance at the Mondial de l' Automobile (Paris International Auto Show) in Paris, France.The show is a meeting place for professionals from across the auto industry as well as a showcase for the general public.

DENSO’s exhibit featured technology that is important to the European auto industry. On display were products designed to help stem global warming such as our CO2 air conditioning system and our 1,800 bar diesel common rail system.We also showcased various types of modules such as front-end, cockpit and integrated air/fuel modules.

Reporters from publications from all over the world including the Detroit Free Press, Automotive News Europe and Le Journal de la Recharge stopped by DENSO’s booth for interviews with DENSO executives.

Global Powertrain Congress

DENSO took the opportunity, as the only supplier sponsor of this year’s Global Powertrain Congress (GPC), to educate customers in our engine management system expertise.

Doug Patton, senior vice president, Customer Support Division/Engineering, DENSO International America, joined Gerhard Schmidt, vice president of Research for Ford Motor Company, in presenting perspectives on the past, present and future of powertrain control systems during a plenary session at the GPC.

WJR radio covered the event and did a 30-minute story that included an interview with Patton.

Tokyo Motor Show

“Sense the Evolution—Commercial Vehicles on Stage” was the theme for the 2002 Tokyo Motor Show. The show included exhibits from more than 100 companies. DENSO’s exhibit focused on diesel and Intelligent Transport Systems (ITS), emphasizing technologies that represent our commitment to the environment such as the diesel common rail system. ITS products included the car navigation system and electronic toll collection system.

DENSO President Hiromu Okabe spoke at a press briefing on the first day of the show and was interviewed by journalists from publications including Automotive News and Bloomberg News, and was interviewed by NHK (Japan Public Television). In addition, Masatoshi Ano, managing director, DENSO Corporation Board of Directors, was interviewed on Bloomberg TV.

Convergence 2002

Convergence 2002 emphasized the latest developments in the use of electronics and computers in the automobile for an audience of suppliers and OEMs.

Norio Omori, executive vice president, DENSO Corporation, participated in a panel discussion on the future of transportation electronics with special attention to the challenges of inventing new systems and designs that smoothly integrate electronic features and functions.

Following the discussion, a reporter from SAE Automotive Engineering magazine interviewed Omori.In addition,Automotive News magazine interviewed Shuichi Kosuge, vice president, Product Group III, DENSO International America, on the future of telematics in North America.

SAE International Truck & Bus Meeting & Exposition

Emphasizing light- and medium-duty trucks, the 2002 SAE International Truck & Bus Meeting & Exposition pulled in a crowd of engineers, OEMs and journalists to see and hear the latest technological information on newly introduced or soon-to-be-introduced trucks from automakers, as well as insights into technologies being developed for future applications.

Safety was one of the key areas for discussion this year, with several technical sessions focusing on safety from light-, medium- and heavy-truck perspectives. Powertrain, telematics, chassis systems and cooling systems, vehicle dynamics as well as simulation and validation techniques were among the other major areas explored in the technical program and on the show floor.

DENSO Sales California had a booth which featured our line of brushless alternators, specifically designed to withstand the rigors of heavy-duty applications. We also displayed the gear reduction starters we manufacture for engines up to 10 liters.

ITS World Congress

Suppliers, engineers, designers and OEMs attended the World Congress on Intelligent Transportation Systems (ITS) to track the latest information on transportation issues such as navigation/guidance products, smart card technology, safety systems and electronic toll/fare collection tools.

DENSO’s exhibit highlighted products such as our car navigation system, electronic toll collection system and advanced vehicle operation system.

Nagoya, Japan’s Asahi Shimbun interviewed Junji Tatematsu, DENSO Corporation, for a future story.