Europe - “Maybe we don’t have to achieve 1,800 bar. But then we wouldn’t be DENSO.”

This phrase summarizes the identity DENSO associates share every day: DENSO delivers high quality, customer satisfaction and reliability in a way that others cannot.

This same theme runs through a series of global corporate advertisements that we have created to run in automotive publications based in Europe. The ads began in January 2002.

Why advertise in Europe? An awareness survey targeting the European automotive industry in 2000, showed that while the DENSO name is recognized to some extent, respondents did not understand what we actually do. So we decided to use corporate advertising to raise awareness and help expand our European business. Our ads position DENSO within the automotive industry as a company capable of rivaling Bosch to become a new partner for automobile manufacturers.

To reach our primary audience of engineers, product designers and purchasing managers, we selected automotive industry journals and specialist magazines as the best place to showcase our message: Tireless pursuit of quality and customer satisfaction, technical ability and excellence in making things are the criteria that move DENSO a cut above the rest.

If you’re interested in seeing DENSO’s print advertisements, check out the “Advertising” section under “About DENSO” at www.globaldenso.com.