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A customer satisfaction triple play for DENSO

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A customer satisfaction triple play for DENSO
DENSO’s DVD-based navigation system on the Lexus GS Sedan was named number one in usage and satisfaction by customers in a J.D. Power and Associates survey.

Southfield, Mich.—DENSO’s navigation system earned a triple play in overall customer satisfaction rankings in a recently released J.D. Power and Associates 2002 Navigation System Usage and Satisfaction Study.

In the survey:
• DENSO’s navigation system on the Lexus GS Sedan tied for the top ranking with Alpine.
• Our navigation system in the Lexus ES 300 earned a third-place ranking.
• Fourth place was a tie between DENSO’s systems in the Lexus RX 300 and the Toyota Prius.

According to J.D. Power and Associates, the study focused on overall navigation system satisfaction based on performance and layout, as well as system design and integration in particular vehicle models. More than 5,000 consumers participated in the study.

“DENSO is one of the few companies in the world that develops global car navigation systems and supplies them to automakers in Japan, Europe and North America,” said Mitsuharu Kato, DENSO Corporation director and head of the company’s global telematics business. “We continue to see navigation systems as a vital area and expect our research to keep pace with the car’s increasing integration into information networks.”

DENSO supplies DVD-based navigation systems for 26 countries, including the United States, Canada, Australia, China, Japan and 21 European countries. And DENSO’s advanced car navigation functions include the industry’s fastest display scrolling and route searching, as well as the most extensive Japanese and English vocabulary voice recognition function.