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Guadalupe City, Mexico—DENSO Mexico (DNMX) held the opening ceremony for its Guadalupe plant in May. Attendees included the state governor, Guadalupe City mayor and representatives from DNMX’s partner suppliers.
DNMX manufactures automotive instrument clusters, actuators and valves. With the new plant, the company now manufactures additional products including variable camshaft timing (VCT) and oil-flow control valves (OCV). Currently 300 associates work at the plant, a figure that is expected to double by 2005.
—Alessia Razzeto
 DENSO executives plant a tree outside the Guadalupe facility. They are, from left, Raúl Saucedo, production manager, Guadalupe plant; Mineo Hanai, managing officer, DNJP; Katsuhito Atsumi, president, DNMX; and Osamu Ishishita, manager of engineering, Guadalupe plant. |
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 Entertainment included Mexican folkloric dance. |
DNMX’s new Guadalupe plant. |
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 In a surprise appearance Alfredo Rodríguez, an associate at DNMX’s Guadalupe plant, joined the mariachi band and serenaded the crowd. |
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Honorary guests cut the ribbon at the new plant.
Following Japanese tradition, honorary guests participate in kagami wari, the breaking open of a sake barrel with a hammer. This 300-year-old ceremony signifies the official beginning of a new business venture, wedding, or other special occasion. Japanese believe that the splashing forth of the sake, or rice wine, from the barrel brings good luck and blessings.
Photographs by Fausto Tovar and Abigail Guzmán |
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