DENSO Sales California (DSCA) — Marketing recently developed materials in support of DENSO’s new line of original equipment-standard lift truck starters and alternators for the aftermarket. The launch of this new program represents a new approach to DENSO branding in the heavy duty aftermarket and works in tandem with DSCA’s branding efforts in the automotive aftermarket arena. The new look provides a consistent image and fresh graphics to all of the marketing communications pieces for the heavy duty aftermarket, including the new DENSO heavy duty logo, promotional items, packaging, catalogs, literature and trade show graphics.