Vision Online - Winter 2005


	DENSO Announces First-quarter Financial Results

Index

Globe

Chevrolet Cobalt

Stimulating
creativity

DSCA and
motorsports

Bagging it

Counterparts

Volume 11, Issue 2, Summer 2005

Published by Denso International America, Inc. for associates and friends of Denso companies, joint ventures and affiliates in North America.

If you have story ideas for future issues or suggestions for improvement of this publication, please contact the editorial office directly or your company’s contributing editor listed below.

Editorial/ Denso International America, Inc.P.O. Box 5047 Mail Code 4310, Southfield, MI 48086-5047Tel (248) 372-8260 • Fax (248) 213-2550Nice Net 5000-8260

Website/ www.densocorp-na.com

Editor/ Sharon Kelsey

Contributing Writer/ Amy Holtyn

Editorial Assistant/ Kathy Green

Contributing Editors/ Dan Alf, Donna Baker, Jim Burkheimer, Juan Jose de la Garza, Angelo Dionissopoulos, Anne Klebenow, Cheryl Norey, Robert Tennyson and Stephanie Wyatt

Art Direction/ FORTHGEAR

Cover Photo/ Philip Dattilo

Start Up in Arkansas

Standing on the edge of a former cotton field, the sound of distant trucks rumbling by on I-55, it was hard to imagine what would soon spring from the dry brown dirt: 227,000 square feet of manufacturing power, cutting-edge technology and the promise of up to 500 new jobs.

Globe

	Hybrid technology is hot and HEV-y DENSO recently introduced four new components for hybrid electric vehicles (HEVs): the hybrid control computer, the battery-monitoring unit, the DC-DC converter, and the electric compressor.
	Deutschland digs diesel DENSO Automotive Deutschland GmbH (DNDE) will establish Aachen Engineering Center in Wegberg, Germany.
	DENSO acquires 25 percent of South African company DENSO Incorporated purchases 25 percent of the shares in Smiths Manufacturing (Pty) Ltd. from Metair Investments Limited.
	DENSO keeps it cool in China DENSO Corporation has established a new company in Tianjin China to produce heat exchangers for car air conditioners and radiators.
	DENSO Corporation in "Global 100" A new ranking of global companies shows that the world is watching how companies like DENSO successfully integrate the concern for the environment and the community into their bottom line.

Chevrolet Cobalt

Chevrolet Cobalt
The April issue of Car and Driver magazine featured a favorable review of the new Chevrolet Cobalt, which features a DENSO alternator.

Stimulating creativity

Stimulating creativity
Since arriving at DENSO International America, Inc. (DIAM) three years ago, President and CEO Matsushita has been unabashedly telling all who will listen about his dream of DIAM engineers developing a unique product locally to be used globally.

DSCA and motorsports

A winning relationship
Why are corporations involved in motorsports? "It's all about branding," explains Mark Brown, Marketing Communications manager at DENSO Sales California, Inc. in Long Beach, Calif.

Bagging it

Kissing food scraps goodbye and grinding waste to a pulp
Reducing the volume of Styrofoam® and grinding food scraps to a pulp is a significant environmental achievement that DENSO Manufacturing Michigan made in 2004.

Counterparts

Toyota bestows 24 supplier awards on DENSO
Toyota Motor Manufacturing North America, Inc. honored DENSO North American group companies with 24 supplier awards, including nine high level Superior/Excellent Awards for quality, delivery, cost, minority purchases and TMS Service Performance in 2004.

GM honors DENSO as a 2004 Supplier of the Year
During ceremonies on April 23 at the General Motors Vehicle Engineering Center in Warren, Mich., GM named DENSO a Supplier of the Year for its overall business performance in providing world-class parts and services.

Saka replaces Atsumi at DENSO Mexico
Yoshihiro Saka assumed the position of president of DENSO Mexico, S.A. de C.V. on April 1, replacing Katsuhito Atsumi.

DENSO Sales California promotes Shiozaki
Richard Shiozaki was recently promoted to senior vice president of DENSO Sales California, Inc.

DSCA wins Bronze Telly Award
DENSO Sales California was honored with a Bronze Telly Award for its "The Power of Nature" commercial that promotes DENSO Iridium Power spark plugs.

	DMMI associates participate in Lean seminar Three DENSO Manufacturing Michigan associates recently participated in the annual University of Michigan Japan Technology Management Program's lean manufacturing conference.
	SAE honors DIAM engineer The Society of Automotive Engineers (SAE) recognized DIAM's Denise Carlson with its coveted Arch T. Colwell Merit award at the SAE World Conference in Detroit this past spring.