| DENSO Sales California (DSCA)— DENSO continues to get the most mileage
out of its sponsorship dollars by reaching a multi-year agreement with NASCAR
(National Association for Stock Car Auto Racing) for our fuel pump products to
join the NASCAR Automotive Licensing program. This agreement means that
DENSO’s fuel pump product line can carry the NASCAR Performance® brand on
its line of First Time Fit® Fuel Pumps, including advertising and packaging.
DENSO also will serve as a 2006 contingency sponsor for the NASCAR
NEXTEL Cup and NASCAR Craftsman Truck series. DENSO’s aftermarket logo will
be displayed on the front fenders of team race vehicles and show cars. In return,
DENSO will provide prize money for the top three finishers of each race, provided
they have the DENSO logo on their car.
NASCAR is the second most watched spectator sport in the United States,
and its fans represent 1/3 of the U.S. population. Of the 116,000 independent
repair facilities in the United States, 70 percent of the technicians working in
them are NASCAR fans, and these are the people who decide what products to
use when making repairs.
“It’s a perfect opportunity to get the DENSO aftermarket brand in front of
such a large audience,” said Richard Shiozaki, senior vice president of DSCA.
DENSO has signed an agreement with NASCAR (National Association for Stock Car
Auto Racing) for our fuel pump products to join the NASCAR Automotive Licensing
program. We also will serve as a contingency sponsor for the NASCAR NEXTEL Cup
and NASCAR Craftsman Truck series, which means our aftermarket logo will appear
on the front fenders of team race vehicle and showcars. |
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Here are some of DENSO’s other North
American motorsports sponsorships:
Four-Wheel
National Mustang Racers Association (NMRA)
race series—Title sponsor of the DENSO Iridium
Power Ford Drag Racing Series and supports drivers
Larry Geddes, Robin Lawrence and Donnie Walsh, Jr.
National Muscle Car Association—Title sponsor of
the Pro Street Class for the fourth consecutive year.
Two-Wheel
Motocross and Drag Racing—DENSO sponsors
riders Ivan Tedesco, Stephanie Roncada, Eric Sorby
and Matt Walker for Team Pro Circuit Kawasaki
in Motocross and driver Keishi Nakamura in drag racing.
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